We believe that having art in the home inspires creativity and enhances everyday life. Unfortunately, too many people assume that they can't afford a piece of original art, or are too intimidated to contact an art gallery out of fear of perhaps being treated rudely by gallery staff.

We, at Outer Borough, want to change the way people think about collecting art. Here's how:

Access. So much of contemporary art is located in major cities like New York, London and Tokyo. Most people, therefore, don't get the chance to see, let alone buy, original works of art. Outer Borough, however, is online, so you don't have to go to Chelsea or Soho to experience art by emerging and established artists. Whenever you want to browse, you are just a few clicks away--no matter where you are.

Selection. Not many people have time to search gallery after gallery for the perfect piece of art. At Outer Borough, we do a lot of the work for you. We scour galleries, art fairs and the Internet--just about anywhere there's art--to find great works by established and emerging artists, and then we bring them all together in one place.

Price. At most galleries, if you are interested in a piece of art, you have to enquire about the price. This can be an intimidating experience, not to mention a disappointing one if you find out that the work you like is too expensive. At Outer Borough, every available work is clearly priced, so if something catches your eye, you will know exactly how much it is.

Service. Art galleries tend to cater to people with money, so they may not want to spend a lot of time helping new collectors. However, at Outer Borough, we are dedicated to new collectors. We'd love to talk to you about art, and about how to start or add to your collection. And if need be, we allow purchases to be paid for in installments, to make it easier for you to afford the art you want.

So take a look around the site, and feel free to contact us if you have any questions.